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Research papers

Local market qualitative data

This paper presents a new approach to collecting qualitative information (consumer behaviour data) at the local market level, linked directly to media consumption. The STrategic Audience Research system, or STAR initiative for short, involves a...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Authors: Owen Charlebois, Mark Rousseau
June 15, 1996
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Citation

Charlebois and Rousseau (1996a, June 15). Local market qualitative data. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/local-market-qualitative-data